Initiation of Breastfeeding by Breast Crawl
Initiation of Breastfeeding by Breast Crawl

Every newborn, when placed on the mother's abdomen, soon after birth, has the ability
to find its mother's breast all on its own and to decide when to take the first breastfeed.

This is called the 'Breast Crawl'.

watch the breastcrawl video Watch Video in   Italian  •   Marathi  •   Spanish
Video Script in:  French  •   Hindi  •   Italian  •   Marathi  •   Spanish

Sub-titles in Bengali  |  English  |  Gujarati  |  Hindi  |  Kannada  |  Malayalam
Marathi  |  Oriya  |  Punjabi  |  Tamil  |  Telugu  |  Urdu

UNICEF, WHO and WABA along with the scientific community strongly recommend
initiating breastfeeding within a half-hour of birth.

Evidence shows that early initiation can prevent 22% of all deaths
among babies below one month in developing countries.

Ten Steps to Successful Breastfeeding Video Series

watch the videostep one   step two   step three   step four   step five   step six   step seven   step eight   step nine   step ten

  UNICEF India Rajmata Jijau Mother-Child Health & Nutrition Mission Integrated Child Development Services Government of Maharashtra, Women and Child Development Department BPNI (Breastfeeding Promotion Network of India) Maharashtra Health Education To Villages  

Watch More Breastfeeding Videos Watch More Breastfeeding Videos

HealthPhone™ Essentials: Videos for Basic Health Knowledge in Hindi

HealthPhone Essentials: Educational Videos for Basic Health Knowledge

Early and Exclusive Breastfeeding
Hand Washing with Soap and Water
Use of Oral Rehydration Salts (ORS) and Zinc
Routine Immunization
Initiation of Breastfeeding by Breast Crawl

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IAP HealthPhone

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Laying the Foundation for Combating Malnutrition in India
The importance of balanced nutrition and health

An initiative of HealthPhone™, conducted under the aegis of Indian Academy of Pediatrics, in partnership with the Ministry of Women and Child Development, UNICEF, Aamir Khan and with support from Vodafone.

It is the World's Largest Programme to Battle Malnutrition amongst Mothers and Children. The objective of this nationwide campaign against malnutrition is to address issues of status of women, the care of pregnant mothers and children under two, breastfeeding and the importance of balanced nutrition and health. The focus is on women between 13 and 35 years of age and their family members.

The four Poshan videos are hosted on a dedicated WAP page and accessible to all Vodafone India subscribers on their mobile phones.

Vodafone India subscribers can also give a missed call on 1 800 120 8989 (toll-free) to receive a link to the WAP page via SMS.

If breastfeeding did not already exist, ...
The Lancet Breastfeeding Series

The Lancet Breastfeeding SeriesThe Lancet Breastfeeding Series - January 28, 2016

With a substantial development of research and findings for breastfeeding over the past three decades, we are now able to expand on the health benefits for both women and children across the globe. The two papers in this Series will describe past and current global trends of breastfeeding, its short and long-term health consequences for the mother and child, the impact of investment in breastfeeding, and the determinants of breastfeeding and the effectiveness of promotion interventions.

New Research Shows That Breastfeeding Matters Everywhere and Could Save Millions of Lives and Dollars

"Political commitment and investment in breastfeeding by governments, donors, employers and civil society is urgently needed to ensure the health of women and children and to shape a more sustainable future for all. UNICEF and the World Health Organization, in partnership with close to 20 organizations, are leading the charge to mobilize global action to raise political and financial investment to support breastfeeding. Together, we are working to remove barriers to breastfeeding and to give women the tools they need to make informed decisions to ensure their health and the health of their children for generations come."
Werner Schultink, Chief of Nutrition at UNICEF

Breastfeeding saves lives and it’s time for action

  26 October, 2016
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