UNICEF, WHO and WABA along with the scientific community strongly recommend
initiating breastfeeding within a half-hour of birth.
Evidence shows that early initiation can prevent 22% of all deaths
among babies below one month in developing countries.
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Every newborn, when placed on the mother's abdomen, soon after birth, has the ability
to find its mother's breast all on its own and to decide when to take the first breastfeed.
This is called the 'Breast Crawl'.
Ten Steps to Successful Breastfeeding Video Series
World Breastfeeding Week — 1- 7 August 2013 — Breastfeeding Support: Close to Mothers
This year's World Breastfeeding Week (WBW) theme, 'Breastfeeding Support: Close to Mothers', highlights Breastfeeding Peer Counselling. Even when mothers are able to get off to a good start, all too often in the weeks or months after delivery there is a sharp decline in breastfeeding rates, and practices, particularly exclusive breastfeeding. The period when mothers do not visit a healthcare facility is the time when a community support system for mothers is essential. Continued support to sustain breastfeeding can be provided in a variety of ways. Traditionally, support is provided by the family. As societies change, however, in particular with urbanization, support for mothers from a wider circle is needed, whether it is provided by trained health workers, lactation consultants, community leaders, or from friends who are also mothers, and/or from fathers/partners.