Every newborn, when placed on the mother's abdomen, soon after birth, has the ability
to find its mother's breast all on its own and to decide when to take the first breastfeed.
This is called the 'Breast Crawl'.
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Laying the Foundation for Combating Malnutrition in India
The importance of balanced nutrition and health
An initiative of HealthPhone™, conducted under the aegis of Indian Academy of Pediatrics, in partnership with the Ministry of Women and Child Development, UNICEF, Aamir Khan and with support from Vodafone.
It is the World's Largest Programme to Battle Malnutrition amongst Mothers and Children.
The objective of this nationwide campaign against malnutrition is to address issues of status of women, the care of pregnant mothers and children under two, breastfeeding and the importance of balanced nutrition and health. The focus is on women between 13 and 35 years of age and their family members.
The four Poshan videos are hosted on a dedicated WAP page iaphealthphone.org and accessible to all Vodafone India subscribers on their mobile phones.
Vodafone India subscribers can also give a missed call on 1 800 120 8989 (toll-free) to receive a link to the WAP page via SMS.